Admissions
Academics
Student Life
*This program is no longer enrolling new students.
Average Program Length
4 YEARS
Semester Credit Hours Required
120
The Bachelor of Science in Digital Media with a Major in Digital Marketing exposes students to integral aspects of the contemporary digital media landscape and prepares students for a range of careers in online marketing, beginning with a focus on marketing, quantitative analysis, and writing. Throughout the program, students will learn the tools and technologies for digital marketing, including development of integrated marketing plans, creation of websites, optimization of sites for search, and marketing through e-mail, pay-per-click, video, mobile, and social media. Students will put this learning into action both as part of in-class practicum and as part of team-based projects and internships. Additionally, students will gain basic competency in at least one modern computer programming or web development language. Students successfully completing their Digital Marketing major will be well-prepared for a range of marketing careers including work at advertising and marketing agencies, consultancies, and at companies of all sizes. At the conclusion of the four-year program, students will have developed a portfolio of hands-on marketing work, demonstrating competency to potential employers. Team based projects connected to contemporary real world experiences are incorporated into the students’ portfolios, which equip graduates to work at any size company including start-ups.
BS Digital Media, Digital Marketing Online (2018 & Prior) Program Requirements
Upon completion of the program the graduate should be able to exhibit the:
Want to know more about our online degree programs?
This information will be used to contact you through various means, which may include: phone, text messaging, and email, about the programs and services that are offered. We value and protect your privacy. Read our privacy policy.
At CCH, we believe it is important to take a stand by demonstrating our willingness to promote and inspire systemic change. We must speak honestly and truthfully to the ugliness of racism that permeates throughout our society today. It may be an uncomfortable conversation for some, but it is an all-too familiar reality for anyone living in this country with black or brown skin. Hiding from it, ignoring it, or being silent about it will not make it go away.
Learn MoreAt CCH, we believe it is important to take a stand by demonstrating our willingness to promote and inspire systemic change. We must speak honestly and truthfully to the ugliness of racism that permeates throughout our society today. It may be an uncomfortable conversation for some, but it is an all-too familiar reality for anyone living in this country with black or brown skin. Hiding from it, ignoring it, or being silent about it will not make it go away.
Learn More